This was an unchosen concept for Moreland City Council’s creative campaign - Imagine Moreland which asked people within the community to come together about important topics and share their opinion.

To create an identifiable visual system, each theme uses a bold and unique colour palette. The visual system is flexible and is able to work by using either simple colour blocking or photography. With each theme locking together to become one visual form, suggests the idea of diversity and people coming together as a community.